UX/UI Design, Webflow

Oborot

goal
To bring to the forefront the human side of commerce, shedding light on the intriguing dynamics, successes, challenges, and connections that form when people engage in trade, all presented in an engaging digital format.

"Oborot" transcends the traditional boundaries of media. Created with the versatility of Webflow, this platform tells the riveting tales of human interactions, centered around the age-old dance of commerce. More than just transactions, "Oborot" delves deep into the nuanced relationships, strategies, emotions, and stories that unfold when people come together with the intent to sell or buy.
details
Digital Storytelling: Designing a Webflow-based platform that would bring these stories to life, ensuring an immersive and engaging reader experience.

Engagement and Growth: Ensuring the platform drew readers in and kept them coming back for more, amidst a sea of competing digital media platforms.
Webflow Design and Interactivity: Used Webflow's capabilities to design a media platform where stories were enriched with interactivity, multimedia integrations, and captivating layouts.

Diverse Story Sources: Curated stories from a wide range of individuals, ensuring a rich tapestry of experiences, from everyday sales to high-stakes negotiations.
"Oborot" swiftly carved a niche for itself in the digital media landscape. With several million impressions, it resonated with readers who found a piece of themselves in the myriad stories of commerce and connection. The platform not only celebrated the art of selling but also the deeper human connections that commerce can foster, redefining the way people perceive trade and interaction.