Created Custom Plugins for Momence – fully brand-ready booking & reviews plugins

Many Momence customers loved the existing Schedule & Reviews embeds, but still needed one last mile of control: the ability to make the widgets feel truly native on their own sites. I led the design and front-end specification for a new “Custom Plugins” suite that lets any studio or creator fine-tune typography, colour palettes and corner radii (from crisp rectangles to pill-shaped cards) in just a few clicks, then drop the finished snippet straight into their CMS.

Third-party widgets often look generic, breaking visual continuity and eroding trust. We had to give non-technical business owners deep visual control without burying them in code or design jargon—and do it fast enough that they’d finish tweaking before losing the impulse to install.

Example of plugin usage on the customer website

We built a live, side-by-side playground: brand controls on the left, real-time preview on the right.
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Users can: pick any Google Font or upload a custom webfont, define primary / secondary colors and text contrast with instant accessibility checks, slide through four radius presets (none, small, medium, full) that propagate across buttons and cards.

Discovery – interviewed studios and business owners to map their existing embed pain-points and collected brand guidelines to understand the level of visual fidelity required.
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Rapid prototyping – built Figma prototypes, iterated through three usability rounds, and paired with engineering to prove the live-preview architecture.
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Design system extension – documented a mini-token system (font, colour, radius, shadow) that could scale to future plugins.

QA & launch – shipped an interactive setup flow inside the Momence dashboard.

Adoption was all but universal — within weeks of launch, nearly every Momence customer had embedded the custom plugin on their own site, achieving a seamless, on-brand integration and tighter end-to-end booking and review flows.